The last decade has seen an explosion of “do-it-yourself”-ers thanks to social media platforms. And the biggest names in the sneaker space have noticed. The Nike Air Max 97 “One Of One” is a perfect example.
At first glance, this iteration of the 23-year-old silhouette isn’t out-of-the-ordinary. Predominantly clad in shades of white and grey, uppers maintain their signature, Christian Tresser-designed details: vamp overlays, reflective accents, tongue and heel pull tabs and mudguards.The most latter component, however, features special rub-off materials that enable customization from either wear or acetone application. Although not as extensive as with the recently-seen Air Max 98 Tear-Away, the “do-it-yourself” spin on the Air Max 97 is equally rooted in the ever-growing consumer desire to be unique.
Enjoy a closer look at this “DIY” Air Max option here below and secure your pair at select retailers right now for $180 USD.
Elsewhere under The Swoosh umbrella, the Ben and Jerry Dunks launch at skate shops on May 23rd and on Nike SNKRS on May 26th.
Make sure to follow @kicksfinder for live tweets during the release date.
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